About
Discover Aji Tours, The Gambia's first woman-owned tour company, offering ethical, authentic, and community-focused travel experiences since 2019.
For generations, The Gambia has welcomed visitors seeking authentic connection, cultural understanding, and transformative experiences. At Aji Tours, we continue this tradition of hospitality while pioneering a new era of ethical, community-centered tourism.
Our Story
Aji Tours was born from a passion for sharing The Gambia's incredible beauty and rich culture with the world. Founded in 2019 by Aji Fatou Sarr, we became The Gambia's first tour company owned and operated by a woman – breaking barriers in a traditionally male-dominated industry.
Meet Aji Fatou Sarr - Managing Director & Proprietress
Aji's journey began in Brikama, where she grew up surrounded by The Gambia's vibrant culture and stunning landscapes. Her love for her homeland and desire to share its wonders led her to pursue professional training in nature, wildlife, and tour guiding principles.
After gaining valuable experience with established ground tour operators, Aji recognised an opportunity to offer something different – authentic, ethical tours that showcase the real Gambia while supporting local communities.
Professional credentials:
- Certified Professional Tour Guide
- Assistant Secretary, Association of Category B Tour Companies
- Industry Leader in Ethical Tourism
- Pioneer as The Gambia's first woman-owned tour company
- Bachelor of Law student, University of The Gambia
Our Mission
We don't just make travel plans – we create experiences and lasting memories. Our mission is to provide visitors with authentic insights into Gambian culture, history, and natural beauty while promoting sustainable tourism that benefits local communities.
Why We're Different
As a locally-owned, woman-operated business, we bring unique perspectives and authentic connections to every tour. We're not just showing you tourist attractions – we're sharing our home, our culture, and our stories with you.
Our Values
- Responsive service - We're always available to assist with your needs and special requests
- Impartial guidance - Honest recommendations based on your interests, not commissions
- Flexibility - Customised experiences that adapt to your preferences
- Reasonable pricing - Fair, transparent pricing with excellent value
- Safety first - Your security and wellbeing are our top priorities